“Mahomes vs. Prescott: The Thanksgiving Showdown That Could Redefine the NFL”

On November 27, 2025, the Dallas Cowboys will host the Kansas City Chiefs in a Thanksgiving Day matchup that promises more than just football. This game, scheduled for a 4:30 p.m. ET kickoff on CBS and streaming on Paramount+, features two of the NFL’s most electrifying quarterbacks: Dak Prescott and Patrick Mahomes. Mahomes, a Texas native, returns to his home state for the first time in his NFL career to face the team he once rooted for. Prescott, on the other hand, looks to lead the Cowboys to victory on a day synonymous with Dallas football.

Analysts are already predicting that this game could shatter previous live television viewership records. The current record is held by the 2022 Thanksgiving game between the Cowboys and the New York Giants, which attracted 42.1 million viewers. With both teams boasting high-profile rosters and national fanbases, this year’s matchup is poised to captivate audiences across the country.

But what does this game signify for the future of the NFL? It’s more than just a holiday tradition—it’s a strategic move to solidify the league’s dominance in the sports entertainment landscape. By placing marquee matchups like this on Thanksgiving, the NFL ensures that its product remains front and center during one of the most-watched television days of the year.

As the 2025 season unfolds, this Thanksgiving Day game will serve as a barometer for the league’s evolving relationship with its audience. Will it continue to draw record-breaking viewership? Or will the saturation of high-profile games begin to dilute their impact? Only time will tell.