Supergoop’s Golden Hour Isn’t a Shade—It’s a Statement

The moment the Golden Hour Glowscreen hits your skin, it doesn’t say “sun protection.” It says presence. A liquid amber veil that melts into a golden sheen—dewy, never greasy—like someone just turned the sun down low and handed you the remote.

Supergoop’s latest expansion of its Glowscreen family isn’t a reinvention. It’s a refinement. The original was already a darling of derms and influencers alike: a broad-spectrum SPF 40 with a glowy finish that made sunscreen feel sexy. But Golden Hour is different. It’s moodier, richer, with a warm bronze undertone that doesn’t try to highlight—it haunts.

SPF, Reimagined for Radiance

The texture is still the silky hybrid we know: skincare meets makeup meets “you didn’t even know I was wearing sunscreen.” But what makes Golden Hour stand out is its emotional tone. Where the original had a pearlescent, lit-from-within coolness, this shade leans into warmth. Think late-summer evening. Think candlelight after a long day. Think your skin, but with a subtle filter made of honey.

The finish is luminous—not shimmery—and works like a subtle tint for medium to deeper skin tones or as a bronzing glow-booster for lighter complexions. Paired with just a dab of concealer and a gloss, it replaces foundation in a way that feels like a rebellion. You don’t need full coverage when you’re glowing this deliberately.

More Than a Shade—A Shift

But there’s a quiet rebellion here too. For years, “radiance” in SPF was reserved for a narrow aesthetic: cool-toned, barely-there shimmer that looked washed out on many skin tones. Golden Hour changes that conversation. It acknowledges the spectrum of glow—and invites more faces into the golden circle.

It’s still protection. Still water- and sweat-resistant. Still reef-safe, antioxidant-spiked, and packed with hyaluronic acid. But it’s also makeup with intention. A gesture of design, not just defense. And in the sea of sunscreens trying to disappear, Golden Hour chooses to show up.

So no, it’s not just a new Glowscreen. It’s a moment. And in that fleeting shimmer across the cheekbone, something deeper happens: you remember that protecting your skin doesn’t have to mean dimming your light.