The Future of Football Fandom: CBS Reinvents the Pregame Ritual

The echo of a familiar voice—then, space between pulses, a crackling line, and finally, the return of a legend renovated for the future. Week 3 of the NFL season becomes a temporal riptide: Brent Musburger, voice of another era, joins James Brown to resurrect The NFL Today in a throwback edition that doesn’t just look back—it bends time.

But that’s only the opening act. CBS isn’t merely dialing up nostalgia—they’re launching The NFL Today+, a pioneering streaming-only pregame show premiere in Week 1. Streaming live at 10 a.m. ET on Paramount+, CBS Sports HQ, and the NFL on CBS YouTube channel, this two-hour overture tees off your Sundays more flexibly—and interactively—than ever before.

“Memory Meets Innovation”

Musty studio photos transform into retro widgets on digital screens. On that throwback weekend, CBS unleashes vintage graphics, era‑defining music, and even a virtual recreation of the original 1975 NFL Today set. The anniversary feels less boxed in by time and more alive, pulsing in modern veins.

“The Pregame Becomes Playground”

Now imagine being invited—not just watching—the pregame. The NFL Today+ beckons fans into live chats, opens with influencer cameos, and invites on‑site voices to the table. “Each Sunday, the show will preview the day’s games, break down key matchups… provide live look-ins from around the league,” framing the pregame as more of a conversation than a production.

CBS even packs its studio and goes mobile—Week 1 broadcasts from Lambeau Field, and other marquee matchups to follow, bringing football’s heartbeat into cinematic view.